Apex Service Partners – Social Media Manager
Full Job Description
Apex Service Partners is dedicated to leveraging the power of people. As part of our overarching mission, we are dedicated to supporting, growing and improving careers within the trades. Technicians are at the heart of what we do.
Currently, Apex supports about 50 leading market area brands across the country. We are looking for a dynamic and creative Social Media Manager to join our Apex Partner Services team. This role is pivotal in shaping and establishing our online presence so that we can communicate our mission and values to technicians in the home services industry.
Role Overview:
We are looking for a highly motivated and innovative Social Media Manager to develop and execute strategies that drive engagement and growth across various digital channels. The ideal candidate will be responsible for building the foundation of our social media presence, creating compelling content, and managing digital assets to support our Apex Service Partners brand. This role repots into our Director of Brand Marketing & Customer Insights.
Key Responsibilities:
- Develop and Execute Social Media Strategy: Design and implement social media strategies tailored to Apex brand and target audience across platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
- Content Creation and Management: In collaboration with the Marketing leadership team, develop a content calendar that aligns with business objectives and industry trends. Create high-quality, engaging content for social media, websites, blogs, and other digital platforms.
- Graphic Design and Visual Content: Partner with our creative agency to create visually appealing graphics, videos, and other digital content to enhance storytelling and engagement across platforms. Occasionally make minor updates to creative assets to move quickly and efficiently.
- Community Building and Engagement: Monitor social media channels for audience engagement, respond to comments and messages, and cultivate a vibrant online community with our technicians.
- Performance Analysis and Reporting: Use tools like Google Analytics, Sprout Social, and native social media insights to monitor and analyze the performance of digital content. Prepare and present reports with actionable insights to improve engagement, reach, and conversion.
- SEO and Website Optimization: Optimize digital content for SEO to improve search engine rankings, drive organic traffic, and enhance user experience. Manage and update websites using WordPress and Elementor.
- Collaboration and Coordination: Work closely with the marketing and operations teams to align digital content strategies with overall business goals. Strong partnership must also exist between our Social Media Manager and Community Engagement Manager, as the SMM brings local efforts and initiatives to life on social channels. The role will coordinate cross-functional efforts to support relevant holidays, campaigns, and initiatives.
- Stay Ahead of Trends: Keep up with the latest trends in social media, digital marketing, and SEO to ensure our strategies are innovative and effective.
- Capture Best Practices: Develop and socialize social media standards and best practices. Build playbook for our local brands to leverage in their local markets.
- Local Brand Guidance: Support our local brands with development of content calendar and best practices as needed. Help them bring local activations to life, including brand refreshes and community engagement initiatives.
Qualifications:
- Bachelor’s degree in marketing, communications, digital media, or a related field.
- 3+ years of proven experience in social media management and content creation.
- Knowledge and passion for social media marketing trends and best practices.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) for creating and editing visual and video content.
- Proficiency in using WordPress, Elementor, and social media management tools.
- Strong understanding of SEO principles and role of social media to drive engagement.
- Excellent written and verbal communication skills with a creative mindset.
- Experience in using analytics tools (Google Analytics, Google Search Console) to measure performance and inform strategy.
- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
Role Requirements:
- Role is full time in Las Colinas, TX
- All employees must work in our office 3 days a week, with Mondays and Fridays being standard “in-office” days for everyone
- Travel Requirements: 10%
