Paid Search Analyst

Location US-TX-Irving
ID 2024-9090
Category
Other
Position Type
Full-Time
Remote
No
Min Pay Range
USD $60,000.00/Yr.

Overview

About Apex Service Partners:

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.

 

Key Responsibilities:

  • Paid Campaign Management - Plan, execute, and optimize paid advertising campaigns across various digital platforms to meet defined performance metrics including Google Ads, Bing Ads, and Display.
  • Manage ad placements, bid strategies, and budget allocation to ensure maximum ROI on ad spend
  • Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement and alignment with business objectives.
  • Foster a collaborative environment that encourages knowledge sharing and the professional growth of team members
  • Cross-Functional Collaboration - Work closely with SEO, creative and technical teams to ensure the successful execution of campaign strategies
  • Industry Knowledge - Stay updated on the latest industry trends, tools, and best practices in digital advertising to continually enhance campaign performance
  • Participate in professional development opportunities to further enhance skills and contribute to the team’s knowledge base

Qualifications:

  • Minimum of 3+ years of experience in digital marketing with a focus on paid advertising
  • Proven expertise in managing paid campaigns on various digital advertising platforms
  • Strong analytical and spreadsheet skills and a data-driven mindset
  • Google Ads Certified (current)
  • Experience with Google Analytics and Google Tag Manager
  • Experience with PPC tools such as SEMRush or Ahrefs
  • Understanding of important landing page elements and construction with proven track record of A/B testing and experiments
  • Knowledge of Google Local Services Ads a plus
  • Knowledge of AI to build/manage campaigns a plus

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed