Apex Service Partners: Content Writer
About Apex Service Partners
Apex Service Partners is a people-focused HVAC, plumbing, and electrical services group whose goal is to partner with and build leading local brands around the country. We are building an internal website team to take more of our digital presence in-house, and we are looking for a Content Writer to help shape how our brands communicate, rank, and convert across the web at scale.
About the Role
Reporting to the Web Developer, the Content Writer is responsible for building the content foundation of our in-house website program. In the first 120 days, this person will develop brand voice and content standards, audit in-house sites for content gaps and SEO opportunities, build scalable page templates, and deliver full content sets for the first sites rebuilt on our master WordPress template. The ideal candidate combines strong SEO knowledge with exceptional writing ability and the systems thinking required to produce consistent, high-quality content across a large, multi-brand portfolio.
Key Responsibilities
Content Standards & Systems
- Develop and document a voice and tone guide, style guide, and SEO content standards applicable across Apex brands
- Build page content templates with copy frameworks for home, service, location, about, FAQ, and other core page types, aligned to the design system and brand guidelines
- Develop a scalable framework for high-volume location and service pages that eliminates duplicate content risk across the portfolio
- Establish and maintain an editorial calendar for ongoing blog and organic content production across in-house sites
SEO Content & Workflow
- Define and document an end-to-end SEO content workflow covering keyword research, briefing, drafting, review, and publishing, in close partnership with the Director of SEO
- Conduct a full content audit of in-house sites, documenting page inventory, content gaps, duplicate content risks, and SEO opportunities
- Produce full content sets of 15 to 25 pages per site on a two-week sprint cadence, targeting three or more completed site content sets within the first 120 days
- Ensure all content meets E-E-A-T principles, reflects local brand personality, and supports organic growth goals
KPI/QA Processes
- Support content taxonomy and page tagging standards by clearly identifying brand, market, service line, location, page type, funnel stage, and primary conversion action for each page
- Complete content QA before publishing, including metadata, headings, internal links, schema inputs, CTA alignment, duplicate content risk, service/location accuracy, and brand voice consistency
- Partner with SEO and Analytics stakeholders to understand content performance trends, including organic traffic, clicks, impressions, rankings, engagement, and conversion activity by page type
Collaboration & Quality
- Work closely with the Web Developer and Web Designer to ensure content templates align with design systems and WordPress block structures
- Partner with the Director of SEO on keyword strategy, content priorities, and organic growth opportunities across the portfolio
- Serve as the cross-functional content voice in conversations with SEO, PPC, and Analytics teams
- Maintain content quality and brand consistency across a growing portfolio of in-house sites
Qualifications
- 3+ years of experience in SEO content writing, with a portfolio demonstrating high-quality, conversion-focused web copy across service-based industries
- Strong working knowledge of SEO content principles including keyword research, on-page optimization, E-E-A-T, and duplicate content avoidance
- Experience building and following content templates and style guides across multiple brands
- Ability to produce content at volume without sacrificing quality, accuracy, or brand consistency
- Familiarity with WordPress and how content is structured within block-based page builders
- Strong communication and collaboration skills; comfortable working across design, development, and SEO functions
- Experience with SEMRush, Ahrefs, etc. for keyword research and content gap analysis
- Experience in home services or multi-location brand environments a plus
- Experience with project management tools such as Monday.com a plus
Role Requirements
- Role is full time in Irving-Las Colinas, TX
- All employees must work in our office 4 days a week, with Wednesday being work-from-home
- Travel Requirements: 10%
Pay Transparency
The annual pay opportunity for this role ranges from $60,000 to $75,000 DOE. The actual pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, and market demands.
We provide a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO). Please note that the compensation information is a good faith estimate for this position. It assumes a rate based on location and experience.
Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.
